It is very common to see startups faltering after a few years or even months of doing business. The secret to achieving customers and sustaining them while thriving to grow the company is mostly ambiguous to many.
If you are a brand and want to know how to bring a shopaholic’s craze to your advantage, then you are at the right place. The key to a successful campaign is promoting your business in the most meaningful ways so you can attract a large amount of audience and have them engaged. Here is a list of approaches you can take to set your brand apart from its competitors.
Among the numerous marketing methods applied, Gamification has successfully taken its place in the digital market by helping brands cut through the noise and stand out in the digital clutter. Statistics show that 51% of the global gamification market yielded a revenue of $85 million. It is a process where games’ enjoyable, vibrant, challenging, and engaging components are infused into brands’ contents and messages.
The current era is all about the internet. People turn to mobile phones or laptops for entertainment. This is why Gamification is useful. When the audience visits your page on social media or your website, they are likely to become attracted to the games programmed with a reward system. Furthermore, the game mechanics allow people to receive prizes and badges after collecting a certain number of points, causing them to remain engaged with the content. This strategy is currently booming as people love to perceive a sense of accomplishment, and it makes them think about your brand, influencing positive retention. In addition, they find themselves more inclined towards your brand if it incites fun and excitement.
While this method drives engagement, it also amplifies conversion rates. Users respond more to Call to Action than other marketing approaches. By incorporating rewards at the end of games, people are encouraged to take initiatives that push up conversion rates. 90% of marketers in the world believe that participative content effectively aids in converting visitors to consumers.
Customer behaviour often emanates from emotion rather than justification. For example, visitors of a page may avoid a promotion that advertises a 30% discount. However, upon passing a few levels of a game, if the same discount is offered,  the customer will be more willing and motivated to purchase something as they will reckon they earned it.
Gamifying content elevates sales, boosts ROI, bolsters customer loyalty, and results in more customer satisfaction.
2. MARKET RESEARCH:
The majority of people neglect the value of market research. A lot of time it is the last thing on their minds when they have a business idea and start implementing it. The essential components that businesses aim for are earning maximum profits and loyal clients, attracting additional customers, and pushing sales. However, reaching these goals without completing proper market research is nearly impossible.
In simple words, Market Research is a systematic way to understand what your target audience demand. Therefore, it is an essential part of business strategy and helps you understand and know your customers. This is where the gap in communication between businesses and consumers is addressed, and this aids a brand to prosper in the market.
After conducting thorough market research, you will know exactly who your target clients are, and what they are interested in. You can discover more business opportunities this way.
In just five years, more than half of all startups fail. This is due to a gap between the market and the product, often this is due to a lack of market research. Brands must perform regular market research to verify that they are still addressing the needs of their customers. The most important course of action a company can take is to test new designs, concepts, or products before launching them. This will ensure that the substantial change you are implementing will be successful, lowering the danger of suffering a loss. Another option is to investigate why former consumers have not made any repeat purchases. This will not only assist you in acknowledging the problems with your items but also resolve them and create a positive environment for growth.
When you have proper knowledge regarding consumers’ demands, necessities, and frustration, it becomes very apparent to decide precisely how to market your products. For example, what text or images to use on fliers, websites, or social media platforms, what type of content to make to drive the maximum engagement, and the tone of voice you address your customers. Furthermore, knowing whether the consumers perceive your product as a necessity or luxury will help determine the kind of packaging or brochures to use.
It is evident that businesses that know their target audience more tend to be more successful. With proper market research, your brand can fill in the gaps that other firms failed to address. In fact, this may lead the way to attain more loyal customers, active collaborations, and boost sales. Another way to do this is by targeting customers who are not satisfied with the current brand they are inclined towards. By going through product reviews of other brands, and the posts of discontent by customers, you can easily identify the related problems and make improvements to your own product.
3. USER ENGAGEMENT:
The prime reason why large companies flourish is user engagement. It measures how many people regularly visit and interact with your page or product. This builds a relationship between customers and your brand, and it further helps to attract new business. Customer engagement strategies can help convert your customers from reactive to proactive. Therefore companies must take necessary steps to reach out to them in a way that is effective, attractive, and engaging.
One of the ways to build user engagement is by improving through feedback. This includes the act of listening, which is a significant part of engaging with users. When brands actively use feedback from customers and incorporate the changes or improvements into their products or services quickly, it instantly creates a good impression for the brand and cultivates loyal customers.
The kind of data collected through surveys or other sources can also play an essential role in maintaining engagement. Utilizing that information and personalizing your product or service to perfectly tailor their wants or necessities can go a long way to improve customer experience.
The primary building component of your business is keeping your promises. Therefore, it is critical that the product you deliver matches the advertising promises you make. This will keep your customers coming back for more, make an excellent first impression, generate more positive reviews, spread word of mouth, and maintain your brand values.
It can be demanding for most brands to thrive and stand out when there are so many competitors leading the market. Following these basic steps over time will aid in increasing sales, enhancing ROI, attracting more clients and keeping them engaged.
- Dworniczak, J., 2021. 10 Promotion Gamification Examples You Need to Know. [online] Voucherify.io. Available at: <https://www.voucherify.io/blog/psychology-behind-promotions-gamification> [Accessed 2 December 2021].