Many businesses, especially startups, struggle to reach out to their target audience. As a result, a few years after its inception, once-promising companies start faltering and eventually close down. As significant as it may seem to hold onto loyal customers, attracting and engaging them in the first place is the main issue at hand.
One leading solution to this problem is Gamification, a proven method that pushes up sales, boosts ROI, and enhances customer loyalty. As the name suggests, Gamification is a process by which the exciting, fun, and captivating features of typical games are infused into a brand’s content and messages. It is a strategic marketing approach that attracts and engages many people and effectively converts them to customers.
Here is a list of ways Gamification can elevate and accentuate your brand.
It triggers one’s sense of accomplishment.
The internet has taken over the world in recent years. The prime source of entertainment for almost everyone is their cellphones or computers. This is precisely what gamification takes advantage of. When people visit your social media channels or websites, they are highly likely to be drawn towards the series of games designed with a reward system. This method is surpassingly gaining popularity as people love to perceive a sense of accomplishment, allowed by the game mechanics and it brings out their competitive characteristic, playing against others. It further influences visitors to think about your company, instigating a positive attitude. Moreover, people tend to be more inclined towards any brand that stimulates enjoyment and thrill and also challenges them.
It promotes brand loyalty and awareness.
Gamification causes visitors to keep the brand name in their minds for a long time after having a fun experience with its game. This exact phenomenon has proven to be an asset for all businesses. Due to the positive retention gained from playing, visitors develop an emotional attachment towards the brand, which is far more valuable than detached customers. Therefore, these visitors are more likely to become loyal consumers who interact with the brand and push up sales.
It can collect beneficial customer information.
Customer data is the most predominant form of resource for businesses. When combined with complicated AI, IoT, and machine learning systems, massive datasets may provide organizations with the appliances they need to target the best customers, with the appropriate offer, at the best time and place. However, collecting that information is not always a smooth process. This is where gamification plays a vital role. By providing users with the opportunity to have fun or even the chance to win a reward, they are more likely to provide you with possible data that you can later utilize to obtain more profound knowledge of your target demographic.
It can reach out to a broad market.
Games are a prevalent source of entertainment that appeals to both the young and old. It is presently the most obtainable stream to reach a vast demographical network if a business is seeking a means to engage multiple generations. Mobile gaming is the most profitable source of association for a number of facts. Firstly, the number of smartphone users who play games on their phone is 80%, out of which nearly half of them play games every day, putting in roughly 1-2 hours of gameplay per day. Male and female mobile gamers are virtually evenly split, with 48% female players outnumbering 52% male gamers and the average gamer being 36 years old. These figures illustrate that the market is broad and diverse, and when combined with the integration of smart gadgets into daily life, it becomes clear that any target market a firm is looking for is well within the grasp of Gamification.
It can tackle AdBlockers.
AdBlocker software’s widespread use has resulted in a loss of a billion dollars for typical banner and video adverts among all devices. Gamification is not affected by this figure in any way because an HTML game does not fall under the detectable Ad format of traditional advertising. This means that games have a better probability of being recognized in the first place than banner and video adverts. Therefore, it can reach a larger audience than the former methods.
Targets the digital era successfully.
Millennial and Generation Z consumers grew up in the digital era. Gamification easily appeals to them by handing over precisely what they want: bite-sized, easily absorbable, participative, and engaging visual content. This acts as an added advantage and can assist a brand in cutting through the noise when marketing to these high-value customers.
Gamification is now one of the leading marketing solutions. It has effectively proved itself numerous times by boosting the state of many companies, namely, Cisco, Samsung, Nike, Mc Donald’s, etc. Needless to say, applying this technique can completely alter the way people perceive your brand and make it conspicuous in the eyes of many, as it can truly aid in mastering the business game.
Find out how gamification can boost the performance of your brand, send us a mail.